A Food Story: The Regenerative Rancher
The soil grows healthy plants, the healthy plants grow healthy animals, healthy animals grow healthy people," says regenerative rancher, Greg, of Green Pastures Farm in Rucker, Mo. The future of the land, the animals, and the soil is a vital conversation that we need to keep having in the most thorough way possible. So the team at MarketPlace, headed out to Green Pastures Farm to immerse themselves in the world of Greg and Jan Judy, regenerative ranchers. Over the course of several days, we asked questions, we listened, and we observed, and we documented our time there through the camera and on the page, which we’re excited to be able to share with you. In the end, we left with a deeper category of knowledge regarding this aspect of the food industry, and we brought back with us genuine awe and respect for people like Greg and Jan. We also returned with a renewed sense of gratitude that we get to spend time focusing on food, animals, and health and wellness.
Director: Crystal Buckel Brown
Country: United States
Director Biography: Our Group Creative Director Crystal has been with MarketPlace almost from the beginning. She’s won industry awards for video, web design, packaging, and even magazine design, and though she’s arguably at the forefront of the health and wellness design movement, and though she’s basically mastered the art of pet photography, if you were to ask her, she’d tell you that she’s only just begun. She’s also part of the fabric of MarketPlace, her drive and intuition and dedication not only elevating our partners’ brands through but also, and more importantly, inspiring our team members to reach beyond, believe more deeply, and create with joy.
Director Statement: “10.12.2019 | 7:10 pm Dewy air. Sharp air. Sweet. Woody. Wild. The diversity and the natural progression of scent I encountered from the moment I stepped into the pitch black of the farm through sunset was an experience I hadn’t had since childhood. When I was tapped into my ecosystem. I could see, hear, and smell it: so complex, always evolving. Nature is always moving. If you listen, it talks back. Greg knows this. Greg is a pioneer; he was able to hear what the soil was telling him and he listened. And he acted. He radically changed the way he was living. Greg is healing the land.” “10.13.2019 | 6:24 pm It was beyond dark when we rose this morning. We had to be willing to stumble around to capture that five-minute window of blue light, that transition between worlds, the earth stretching in bed. Eventually, we found Greg and his crew letting the cows into the next pasture. These cows were singing. They clearly have a deep affection for Greg. They know he feels the same for them. They love seeing his face. Even more, they love his voice, which leads them to a fresh patch of grass twice a day. Every single day. This is regenerative ranching: moving the cattle twice a day, feeding them grass and building the soil. It’s a natural cycle, a holistic approach to rebuilding organic matter and restoring biodiversity, helping, in the process, to reverse the effects of climate change. Greg has enmeshed himself with nature. He is immersed. Working from within the natural cycle. What a gift to be part of this cycle for the last two days. And to be able to help tell this story. It matters.”